Every cycle you engage in- win, lose, or draw- you gain experience.
That experience brings out the finer points, the little touches and nuances that make a difference. A point of positioning here, and understanding of the user’s life there, and tips about using projectors and podiums and whiteboards everywhere.
There’s always another level of competition. There’s always a better way to convey the message. There’s always a way to change, to improve.
Keep climbing the spiral staircase up and through the stratosphere. Otherwise you’re just doing a job.