The soda fountain has every choice you could want: cola, root beer, ginger ale, cherry, lemon lime, iced tea, even water.
My kids look at all that and make swamp juice.
What do your customers really want from all the features, functions, and best practices built into your product? A logical choice? No. They don’t buy that; they buy on emotion.
And free re-fills.
What will that obstacle be?
An impediment towards your goal?
A sign-post telling you to change direction?
Or an excuse to turn around and go home.
In your toolbox, your magic toolbox, you have wrenches and pliers and screwdrivers. With these tools, you can tighten, loosen, hold, and adjust. What more could you want?
In your world, your real world, you have an endless variety of problems. When you look at your toolbox from that perspective, you suddenly see that the screwdriver is a handy pry-bar and that pliers can hold the nut in place while you pound the bolt it with a wrench.
In your business system, your magical business system, you have products, customers, and prices. With these you can take orders, manage returns and issue invoices. What more could you want?
In your world, your real world, you have an endless variety of problems. When you look at your business system from that perspective, you suddenly see that the call center can help create leads for the sales team, and that the order system can hold inventory in place while you enter an order and schedule delivery.
Focus your attention on the business need and then see what’s in your toolbox. You may even find yourself saying “Oh, so that’s what this is for.*”
*I’ve got a drawer in the toolbox I inherited from my father in law that contains all sorts of tools whose purpose I can’t divine. When a fix-it problem has me stymied, I rummage around the drawer and sure enough, “Oh, so that’s what this is for.”